Jimmy Choo
Jimmy Choo
Jimmy Choo Jimmy Choo
Client Jimmy Choo
Area Fashion
Services Creative Direction, Production, Casting, Creator Onboarding
Creators Zoi, Grace Vanderwall, Alana o'Herlihy, Olivia Rouyre, Lea Ogunlami...
Jimmy Choo looked to publish a creator campaign that celebrated the versatile joy of their new trainer; The Flex.
The Flex’s mixed ability as a trainer would be portrayed through content organic to talent, it would feel natural, humorous and artistic as opposed to over-produced “influencer” content.
We cast fifteen talent across the UK and US from multi disciplinaries
