UGG
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UGG UGG
Client UGG
Area Fashion
Services Creative Direction, Production, Casting, Creator Onboarding
Creators Susie Garvie, Lara Violetta, Lara Bussman, Lea Ogunlami, Selina Dreijer, Florence Rose and more
PBG asked presenters, musicians, models, YouTubers, and style- focused creators to star in their own self shot editorials; playing with visual effects, proportions and elevated creative that were innately them.
Over the year long partnership we cast over 35 talent to fulfil the various seasonal briefs, resulting in over two years of playtime, and over 10 x ROI.
