COACH
COACH
Client COACH
Services Creative Direction, Production, Art Buying, Casting, Post Production
2022/23
For their Holiday campaign, Coach were looking to make noise around their hero product ‘The Tabby Bag’. A social-first crew and director were deployed to shoot some of the biggest names on social media for maximum impact. Each creator had tailored scripts and creatives to increase engagement on their channels.
2025
Coach enlisted PBG to implement an always on strategy across with UK talent on socials, casting fashion adjacent Creators. We cut through the noise on TikTok, avoiding generic influencers and content to position the brand as one of the leaders of aspirational content on the platform, the talent spanned fashion, art, music, culture and we curated briefs accordingly.
THE OUTCOME
2022/23
- 80% of new Tabby customers were acquired directly from TikTok
- 184% ROI on campaign completion
- Further campaigns commissioned to PBG. For use across OOH, TFL and print advertisingacross EMEA sites
2025
- 328 days, 2 hours, 7 minutes, 2 seconds of play time on content
- 102% Engagement Rate on videos
- EMV of 5 X the initial spend
