Bleach London
Bleach London
Bleach London Bleach London
Client Bleach London
Services Casting, Production, Creator Onboarding
Creators Jess Cheng, Betty Belle, Nicky Pietrzak, Mathilde Mellor...
To celebrate Bleach London’s launch of their new Super Cool Colours range and their expansion into USA retailers, we cast Creators ready to make big hair transformations
We rigorously cast talent with suitable hair types and provided Creative Direction support to the Creators
This resulted in many viral moments, clocking upwards of 15 million views across the campaign duration
